Press Information & Resources
In April 2017, My Guide was unveiled as the new brand name for the award winning global online guide network started in 2007 and known previously as My Destination.
The new My Guide brand name and logo not only reflects our strategy to offer the most insightful online guides driven by local experts ‘in the know’ it is also supporting the planned introduction of new functionality to enable users to personalise their research and create their own guides when visiting our websites which can be shared with friends and family. "Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’" says Mark Wallis, Owner and CEO of the My Guide Network.
We believe that My Guide's new brand identity—specifically its fresh colour palette, sense of purpose, modern open type face and creative bridge to our old logo —gives us a forward-looking, energised identity that reflects and projects a modern, dynamic and truly global association.
Successful technology companies evolve over time; our platform has most certainly advanced dramatically since the company’s birth and it’s very first “bedroom built” Marbella website and the new My Guide brand name doesn’t just describe exactly who we are in a much more succinct way it also signifies the exciting and engaging approach we are taking for the company moving forward.
Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’
My Guide Brand
My Guide Queenstown is part of the My Guide Network. The My Guide brand strives to be consistent across the entire network as well as social media, to represent the same values and high quality brand on every single page or reference to any part of the My Guide Network. Please follow the brand guidelines below.
My Guide Queenstown
Official Name: "My Guide Queenstown"
Full URL: https://www.myguidequeenstown.com
"Part of the My Guide Network"
We love our logo, treat it right, and it will love you too. Read on to learn the ins and outs of using the My Guide logo.
For any destination related content/publications, use the customized logo (see below), for any commercial promotion of the My Guide Network, please contact us for material.
- Do use only approved logo assets from this page (or request any you need via email@example.com)
- Don't add your own effects
- Don't modify the logo
- Don't change the colours
- Don't change the radius/aspect ratio
Our Logo Animation
Please use the animated version of our logo for any video promotional material. High resolution versions are available on request.
Our Brand Font
Lato is the primary font family designed in the Summer of 2010 by Warsaw based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). It should be used whenever possible to communicate key brand messages in headlines and display copy. It’s available in multiple weights, but please narrow your use to non italics, 14px, 300 (light), 400 (normal), 900 (bold) in most instances.
Download Font: Lato Website
Our Brand Colors
The My Guide palette consists of three colors: My Guide pink, dark gray, and blue. My Guide Pink is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.
- Brand Color: Hex (#e91d62) RGB(233,29,98) CMYK (2,98,43,0)
- Brand Text and Background Color: Hex (#363c48) RGB(54,60,72) CMYK (77,67,51,44)
- Brand Link Color: Hex (#2196f3) RGB(33,150,243)